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Black Lives Matter! A letter to our community.


To our JINsoon community,

We stand with the Black community and offer our unwavering support through these critical times. As a brand, we strive to do better as we move forward and continue to educate ourselves in an effort to advocate for communities of color.

At this time, we are going to focus on what matters most by offering informative sources supporting the Black Lives Matter Movement on our channels. This won’t be the last time you hear from us on this subject, we vow to continue sharing, educating, and amplifying Black voices as we move forward.

As a start, our team has made contributions to  ACLU and Reclaim the Block. We encourage you to visit the below organizations to learn how you can join the movement, and to donate if you’re able to do so.

We appreciate your support over the past 20 years and together, we will continue to work towards a better future.

With love,

Jin Soon Choi and the JINsoon family

Organizations to Donate To:

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