We at Team JINsoon are thrilled to present our second collaboration with Jason Wu, and I must say, I had a jaw-dropping moment when I saw his visio...
Read more About Jason Wu FW2024 Nail Look: Nocturnal and MoodyI would like to share my story of learning about the LGBTQIA+ community - I can’t believe how naive and uninformed I was in my youth! While growing...
Read more About My Pride Month Story: A journey in the LGBTQIA+ CommunityHow to choose nude colors on different skin tones The most important criterion in selecting a nail polish color is contrast, and this most certainl...
Read more About Nude Color SelectionJINsoon Absolute Black Takes Center Stage in V MAG-FALL PREVIEW 2022 # 137-GEN V-THE NEW UNDERGROUND SERIES The new issue of V Magazine's Gen V ser...
Read more About JINsoon Absolute Black: The New Nail EssentialMichael Kors' Fall 2022 collection was a bold statement of monochromatic elegance. From head-to-toe neutrals to vibrant pops of color, Kors redefin...
Read more About Michael Kors Fall 2022: JINSOON's FALL COLLECTION DEBUTED AT MICHAEL KORS FALL 2022 RUNWAYDazed's Summer 2021 issue captures the city's electric energy with a stunning editorial. A troupe of fresh faces, styled by Akeem Smith, wander thr...
Read more About New York's Dawn After Dark: A Fashion StoryNew York Fashion Week is upon us so I would like to share my story from the special fashion week edition of "How I Get It Done" in The Cut, New Yor...
Read more About HOW JIN SOON CHOI GETS IT DONE - BY THE CUTI met Dara on the Marc Jacob Runway in 2017 and I immediately noticed her genuine and kind nature. Since then, I have witnessed her rising career w...
Read more About Meet Dara, model, stylist and the Fashion Director of Interview MagazineBrandon Maxwell's Fall 2022 collection was a poignant homage to his grandmother, marking a departure from his signature all-black aesthetic. JINsoo...
Read more About A Touch of Warmth: BRANDON MAXWELL FALL 2022What are your nail design plans for New Year 's Eve and the New Year? Whether celebrating the new year from home with your family or going to a par...
Read more About NEW YEAR'S NAIL COLORS AND NAIL DESIGNSHealthy nais for the Marc Jacobs Fall 2021 Ready-to-Wear Runway Show featuring JINsoon HyperCare Collection. Get JINsoon HyperRepair and HyperGlos...
Read more About MARC JACOBS FALL 2021 RUNWAY SHOWDerived from the earth, delivered straight to your skin. Discover face-worthy skin care for hands and nails! The long-awaited JINsoon hand cream h...
Read more About JINsoon's NEW Hand Cream
