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  • NYFW FW 2023 NAIL DESIGNS RECAP

    Once again #TeamJINsoon was at New York Fashion Week. We'll take a closer look at some of most memorable nail designs we created for NYFW FW23 and how you can recreate them at home. Whether you're a nail art enthusiast or just looking for some inspiration for your next manicure, you won't want to miss this recap!

    Proenza Schouler FW 2023 Nail Design, a satin matte black ombré nail design

    I still can't believe that I had an opportunity to nail art at the Proenza and Schouler show for their new collection because they usually opt for natural sheer nails. I was so excited at the test by the fact that they wanted to do black ombre nails and the stylist Camilla added a matte finish twist to look more chic - and it worked! The look was artistic and worked perfectly with the collection's 40 looks.

    "The show is a day in the life of this woman told 40 different ways. It is a portrait of an attitude, a feeling, a sensibility, a way of dressing, and ultimately of a woman herself." - Jack McCollough and Lazaro Hernandez

    Jin Soon Choi created a satin Matte Black Ombré manicure to compliment the collection created by Proenza Schouler for the NYFW FW23 show.

    How-To Steps:

    1. Clean, prep and shape nails using a JINsoon High Performance Diamond Nail File to the models desired shape
    2. Apply one coat of JINsoon Dew as a base coat to each nail
    3. Apply JINsoon Absolute Black to a makeup sponge, dabbing it from the nail tips up to 1/3 of the nails to create an Ombre effect
    4. Then, apply another coat of JINsoon Absolute Black to the makeup sponge and dab it on the areas needed to perfect the ombre effect
    5. Apply JINsoon Matte Make matte Top Coat for a satin finish

    Tools and Products Used:

    Alice & Olivia FW 2023, multi nail designs

    American Icon: Fashion through the decades 

    Creating all different nail looks based on American Icons was fun yet a challenge. When we created popular American snack nails, we tried to use tattoo paper to make custom decals but tattoo paper was sheer so the designs with white couldn't be printed out. I quickly ordered white background tattoo paper but to my surprise, the store was closed so we didn't have any options left. The nail art had to be exactly the same as the original snack logos. The day of the presentation, I followed my instinct and printed them out on regular paper and took a super thin double stick tape I have had over 30 years which was still in my kit - it totally saved me. We ended up putting the double stick tape on the back of the logo, cutting them into the shape, applying it on nails and finishing with a top coat - viola, mission accomplished!

    Jin Soon Choi created five nail looks to compliment the collection created by Alice & Olivia for the NYFW FW23 Presentation exhibiting snack culture, modern glamour, road trip, rock n roll history and skater stripes.

    Snack Nail

    How-To:

    1. Shape the nails using a JINsoon High Performance Diamond Nail File and remove any residue from the nail bed
    2. Apply two coats of JINsoon Pop Orange, Tweety, Vanity and Cool Blue on the other nails and apply nail art tattoo stickers on each nail
    • Bazooka inspired design was created on the thumb using JINsoon Coquette, Absolute White, Cool Blue.
    • To create the design on the thumb specifically, section the nail into thirds by using a striping brush and draw a slant angled line vertically from the top corner to the tip. Fill in each section of the nail using JINsoon Coquette, Absolute White, Cool Blue starting from the right side. Fill the gap in between with JINsoon Absolute Black and apply the nail art sticker.
    • Doritos inspired design was created on the index finger using JINsoon Pop Orange.
    • Sugar Daddy inspired design was created on the Middle finger using JINsoon Tweety.
    • Kitkat inspired design was created on the ring finger using JINsoon Vanity.
    • Frosted Flakes inspired design was created on the pinky finger using JINsoon Cool Blue
    • Finish the look by applying JINsoon Top Gloss Top Coat

     Tools and Products Used:

    Stace Face

    How-To:

    1. Shape the nails using a JINsoon High Performance Diamond Nail File and remove any residue from the nail bed
    2. Apply JINsoon Power Coat Base Coat to all nails
    3. Apply two coats of JINsoon Absolute White and apply customized nail art tattoo stickers to the nail
    4. Finish the look by applying JINsoon Top Gloss Top Coat

    Tools and Products Used:

    Black Nails with Pearls and Clear Crystals

    How To:

    1. Shape the nails using a JINsoon High Performance Diamond Nail File and remove any residue from the nail bed
    2. Apply JINsoon Power Coat Base Coat to all nails
    3. Apply two coats of JINsoon Absolute Black
    4. Apply pearls and crystals in a vertical line by altering them individually. Note, glue can be used to bond or a top coat can be used
    5. Finish the look by applying JINsoon Top Gloss Top Coat

    Tools and Products Used:

    Black Glossy Nails

    How To:

    1. Shape the nails using a JINsoon High Performance Diamond Nail File and remove any residue from the nail bed
    2. Apply JINsoon Power Coat Base Coat to all nails
    3. Apply two coats of JINsoon Absolute Black
    4. Finish the look by applying JINsoon Top Gloss Top Coat 

    Tools and Products Used:

    Black Nails with Pyramid Studs

    How-To:

    1. Shape the nails using a JINsoon High Performance Diamond Nail File and remove any residue from the nail bed
    2. Apply JINsoon Power Coat Base Coat to all nails
    3. Apply two coats of JINsoon Absolute Black 
    4. Apply studs right below the cuticle line and one below in a vertical line. Note, glue can be used to bond or a top coat can be used
    5. Finish the look by applying JINsoon Top Gloss Top Coat

    Tools and Products Used:

    Brandon Maxwell FW 2023 Nail Look, Deep Red Nails

    JINsoon Audacity matches the elegance and power of his collection!

    Brandon had an idea about chrome nails when I went to the test. But the JINsoon Nail Lacquer line didn't have any true chrome colors so I tried to show him different options of silver nails but the one he liked was from chrome powder. So I scanned his collection quickly which included classic neutral colors and fresh takes on timeless silhouettes and lines. I took him in a totally different direction while remaining true to the color palettes of the collection - JINsoon Audacity, deep red was the winner that supported the line's timeless chic. Almost everything came in monochrome, and 100% of it was in neutrals which totally makes sense to have this deep red on nails as a fashion accessory that works well for his collection. All the models commented on how much they loved the nail color!

    • Stylist - Tonne Goodman
    • Makeup - Fulvia Farolfi
    • Hair - Eugene Souleiman
    • Nails - Jin Soon Choi

    How-To Steps:

    1. Clean, prep and shape the nails using a JINsoon High Performance Diamond Nail File to models desired shape
    2. Apply JINsoon Power Coat Base Coat
    3. Apply two coats of JINsoon Audacity
    4. Finish with JINsoon Top Gloss Top Coat

     Tools and Products Used:

    Michael Kors FW 2023 Nails, Deep Wine Shade

    JINsoon Audacity, a deep wine shade that's both timeless and provocative.

    The '70s callbacks: Kors has always loved the '70s and JINsoon Audacity was the perfect color for his collection.

    The stylist Carlos Nazario always wears hot red but this time I saw that he changed his nail color to a sophisticated wine red. I said "Carlos, you changed your nail color!" and I told him that I would like to use the color for the show. At the test, I showed Michael the same color that Carlos wore on his nails and he said "I will defer to Carlos for the nail look." Carlos liked the idea of using the color and Michael liked it as well because the color goes with the collection. Michael saw how happy I was and when I said "good bye" even before the full test was done, he teased me - Jin, you want to leave early before I change my mind and I said yes. 

    • Styling by Carlos Nazario
    • Hair by Orlando Pita
    • Makeup by Dick Page
    • Nails by Jin Soon Choi

    How-To Steps:

    1. Clean, prep and shape the nails using a JINsoon High Performance Diamond Nail File to models desired shape
    2. Apply JINsoon Power Coat Base Coat
    3. Apply two coats of JINsoon Audacity
    4. Finish with JINsoon Top Gloss Top Coat

    Tools and Products Used:

    Get The Look