The JINsoon Effortless Buffer & Shiner: The Natural Nail Trend Taking Over the Runways

A Runway Revolution

Fashion is all about evolution, and this season, it's taking a turn toward effortless, natural beauty. Enter JINsoon's Effortless Buffer and Shiner—the backstage essential that's making healthy, glowing nails the hottest accessory on and off the runway.

having fun behind the scenes with buff and shiner

From the classic cool of Tommy Hilfiger to the minimalist chic of Toteme, the JINsoon Buffer & Shiner has made its mark. Here's how some of fashion's top designers are embracing this nail game-changer.

Tommy Hilfiger SS2025: A Nautical Twist

Tommy Hilfiger's SS2025 collection brought fresh nautical vibes to life with clean, preppy styles and a modern twist. Every model—yes, every single one—strutted the runway with polished buffed & shined nails, proving that well-groomed hands are a statement all on their own. It's classic, it's cool, and it's completely gender-neutral.

models at tommy hilfiger behind the scenes with buff and shine

Jason Wu SS2025: Inspired by Art

For his SS2025 collection, Jason Wu drew inspiration from the poetic brushstrokes of Chinese artist Tong Yang-Tze. The collection was a blend of elegance and artistry, and the buffed & shiny nails brought it all together, adding that perfect touch of understated glamour, letting the clothes do the talking while the nails whispered, "I'm chic and I know it."

model with buff and shine at jason wu show

Toteme SS2025: Minimalist Perfection

Toteme's minimalist approach is all about clean lines and effortless elegance, making buffed & shined nails the ideal match. The natural finish of these nails elevated the brand’s signature aesthetic, delivering a runway look that felt as polished as it did refreshingly simple. Less is more, and Toteme nailed it.

Michael Kors SS2025: Gender-Neutral Glamour

Michael Kors SS2025 broke boundaries by featuring male models with flawlessly buffed and shiny nails. This wasn't just a nod to gender inclusivity—it was a celebration of personal care as a universal style statement. Because let’s face it: everyone looks better with well-groomed nails.

male model at michael kors with buff and shine

These designers have shown that finishing your nails with the JINsoon Effortless Buffer & Shiner is more than just a nail treatment—it's a versatile style statement that's reshaping runway beauty. By championing the natural beauty of nails, they've sparked a trend that feels fresh, modern, and entirely inclusive. Ready to shine? This trend is just getting started, and trust us, you'll want to be part of it.