A Runway Revolution Fashion is all about evolution, and this season, it's taking a turn toward effortless, natural beauty. Enter JINsoon's Effortle...
Read more About The JINsoon Effortless Buffer & Shiner: The Natural Nail Trend Taking Over the RunwaysIt’s amazing to reflect on the past 12 years since JINsoon’s launch on September 12, 2012. What began with just 12 shades has grown into a vibrant ...
Read more About JINsoon Celebrates 12 Years of Nail PerfectionNail art has become a powerful form of self-expression, with each generation putting its unique stamp on the trend. As the school year kicks off, l...
Read more About Back to School: Gen Z vs. Generation Alpha Nail TrendsAs the seasons change, so do our nail color preferences. Neutral to medium tones with subdued undertones effortlessly guide us from summer to fall,...
Read more About Transitional Nail Colors: From Summer to FallJINsoon's latest Glass Glazed Series offers a range of translucent shades ideal for creating effortless and stylish nail art at home. Enjoy a full-...
Read more About Fall Nail Designs with the new JINsoon Mysterious Dusk CollectionJINsoon, renowned for its innovative and trendsetting nail polishes, proudly introduces the Mysterious Dusk Collection, the next chapter in its bel...
Read more About JINsoon Unveils the Mysterious Dusk Collection: The Latest Chapter in the Glazed Glass SeriesNature Retreats Achieve smooth, naturally shiny nails for your nature outings with JINsoon's buffer and shiner. Buffing your nails smooths out ...
Read more About Summer Travel Essentials: Keep Your Nails Flawless, Wherever Your Travels Take YouThis summer, celebrate the 4th of July with nail designs that blend playful vibes with artistic expression! Whether you're a fan of bold colors or...
Read more About Fun Meets Artistic Flair: Celebrate Summer Holidays with Patriotic Nail Art!Back in 2008, I had the incredible opportunity to work with Marc Jacobs for the NARS 15 X 15 PROJECT, a celebrity homage to makeup legend Francois ...
Read more About Marc Jacobs: Fashion Icon and Nail EnthusiastThe hustle and bustle of New York City intersected with the serene beauty of nature on June 10th, 2024, as Oscar de la Renta unveiled its Pre-Spri...
Read more About Oscar de la Renta Blooms at the New York Botanical Garden: A Preview of the Pre-Spring 2025 Collection Featuring Light-Catching NailsIn celebration of Pride Month, I thought it would be fun to look into the meaning of the pride flag. It's not just visually striking; each color ha...
Read more About Celebrate Pride Month with Cheerful Nail Designs!In honor of AAPI Month, I'm excited to share my New York story! My hope is to inspire and uplift those facing challenges or uncertainties, particul...
Read more About CELEBRATING AAPI MONTH: JIN SOON CHOI'S INSPIRATIONAL JOURNEY FROM SEOUL TO NEW YORK - A TALE OF RESILIENCE, INNOVATION, AND ARTISTRY
