JIN's Blog

FLOWER NAIL ART APPLIQUÉ

April showers bring May Flowers! JINsoon is launching their second Sticker Series in partnership with Korean Artist Nanan Kang. The custom designed...

In the Press

HOW JIN SOON CHOI GETS IT DONE - BY THE CUT

New York Fashion Week is upon us so I would like to share my story from the special fashion week edition of "How I Get It Done" in The Cut, New Yor...

In the Press

JINsoon High Performance Diamond Nail File

Renowned Nail Expert Jin Soon Choi has created a new JINsoon nail file! This stainless steel nail file performs optimally on natural nails and has ...

In the Press

NEW & LIMITED Holiday Hand & Nail Care Set

Introducing the JINsoon Hand and Nail Care Set for the Holiday 2022 season. A selection of essential nail care items curated by nail expert and fou...

In the Press

Moisturize! Moisturize! Moisturize!

Cold weather is coming and we need to have extra self-care for hands, nails and cuticles. Take care of your hands and feet like you do for your fac...

In the Press

JINsoon's NEW Hand Cream

Derived from the earth, delivered straight to your skin. Discover face-worthy skin care for hands and nails! The long-awaited JINsoon hand cream h...

In the Press

This Polish Was All Over NYFW and Rivals a Gel Manicure—I Have Pics to Prove It

by KATIE BEROHN from WHO WHAT WEAR I have been opting for gel manicures for the better part of two years. What can I say? When it comes to my nails...

In the Press

NEW FALL POTTERY COLLECTION

JINsoon has created four nail polish shades for Fall 2022 based on the earthen tone shades of Korean ceramic sculpture. Founder and Nail artist Jin...

In the Press

Meet the Artist: Hyang Sook Yun

Meet the Korean Pop artist who created the modern art installation called Chroma Dots. We have been friends since young adulthood and it’s so great...