New York Fashion Week is upon us so I would like to share my story from the special fashion week edition of "How I Get It Done" in The Cut, New Yor...
Read more About HOW JIN SOON CHOI GETS IT DONE - BY THE CUTDerived from the earth, delivered straight to your skin. Discover face-worthy skin care for hands and nails! The long-awaited JINsoon hand cream h...
Read more About JINsoon's NEW Hand Creamby SAM NEIBART from NYLON Fashion’s favorite editorial manicurist talks easy nail art, the importance of cuticle oil, and 2024’s next big nail tre...
Read more About 10 TIPS WITH JIN SOON CHOI WITH NYLONRenowned Nail Expert Jin Soon Choi has created a new JINsoon nail file! This stainless steel nail file performs optimally on natural nails and has ...
Read more About JINsoon High Performance Diamond Nail FileMeet Piedra, our latest stone-colored cream nail laquer, winner of Refinery 29’s 2021 Beauty Innovator Awards. Read the full article here.Accordidn...
Read more About The Most Innovative Beauty Products Of Summer 2021JINsoon is thrilled to announce part two of the Glazed Glass Series with our Summer 2024 Collection: Pastel Dreams! Inspired by the delicate beauty...
Read more About JINSOON SUMMER 2024 GLAZED GLASS COLLECTION: PASTEL DREAMS-copyJINsoon HyperRepair is meticulously crafted to replenish, hydrate, and revitalize nails both pre and post-polish application. Countless people hav...
Read more About ORIGINAL// Refine your nails with HyperRepair Nail Treatment: Transform Damaged Nails into Resilient Beautiesby SAM NEIBART from NYLON Fashion’s favorite editorial manicurist talks easy nail art, the importance of cuticle oil, and 2024’s next big nail tre...
Read more About ORIGINAL// 10 tips with jin soon choi with nylonNail care is as important as skin care! Clients often think that the most important aspect of getting a great manicure is how long the nail polish ...
Read more About ORIGINAL//Nail Care First!Renowned Nail Expert Jin Soon Choi has created a new JINsoon nail file! This stainless steel nail file performs optimally on natural nails and has ...
Read more About ORIGINAL//JINsoon High Performance Diamond Nail FileMeet the Korean Pop artist who created the modern art installation called Chroma Dots. We have been friends since young adulthood and it’s so great...
Read more About ORIGINAL//Meet the Artist: Hyang Sook YunIn honor of AAPI Heritage Month, we joined together to celebrate our beautifully diverse cultures and highlight their collective impact on the glo...
Read more About ORIGINAL//AAPI BEAUTY BOX
