HOW JIN SOON CHOI GETS IT DONE - BY THE CUT
New York Fashion Week is upon us so I would like to share my story from the special fashion week edition of "How I Get It Done" in The Cut, New Yo...
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NEW & LIMITED Holiday Hand & Nail Care Set
Introducing the JINsoon Hand and Nail Care Set for the Holiday 2022 season. A selection of essential nail care items curated by nail expert and fou...
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Moisturize! Moisturize! Moisturize!
Cold weather is coming and we need to have extra self-care for hands, nails and cuticles. Take care of your hands and feet like you do for your fa...
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This Polish Was All Over NYFW and Rivals a Gel Manicure—I Have Pics to Prove It
by KATIE BEROHN from WHO WHAT WEAR I have been opting for gel manicures for the better part of two years. What can I say? When it comes to my nai...
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JINsoon's NEW Hand Cream
Derived from the earth, delivered straight to your skin. Discover face-worthy skin care for hands and nails! The long-awaited JINsoon hand cream ...
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NEW FALL POTTERY COLLECTION
JINsoon has created four nail polish shades for Fall 2022 based on the earthen tone shades of Korean ceramic sculpture. Founder and Nail artist Jin...
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Nail Care First!
Nail care is as important as skin care! Clients often think that the most important aspect of getting a great manicure is how long the nail polish ...
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JINsoon High Performance Diamond Nail File
Renowned Nail Expert Jin Soon Choi has created a new JINsoon nail file! This stainless steel nail file performs optimally on natural nails and has ...
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Meet the Artist: Hyang Soon Yun
Meet the Korean Pop artist who created the modern art installation called Chroma Dots. We have been friends since young adulthood and it’s so great...
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FLOWER NAIL ART APPLIQUÉ
April showers bring May Flowers! JINsoon is launching their second Sticker Series in partnership with Korean Artist Nanan Kang. Get JINsoon Flower...
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POP DOT ART EVENT
Highlights from the JINsoon Pop Dot Art Series Event. To celebrate the launch of the JINsoon Pop Dot Art Nail Appliqués, BPCM and Jin Soon invited ...
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AAPI BEAUTY BOX
In honor of AAPI Heritage Month, we joined together to celebrate our beautifully diverse cultures and highlight their collective impact on the glo...
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