JIN's Blog

CELEBRATING AAPI MONTH: JIN SOON CHOI'S INSPIRATIONAL JOURNEY FROM SEOUL TO NEW YORK - A TALE OF RESILIENCE, INNOVATION, AND ARTISTRY

CELEBRATING AAPI MONTH: JIN SOON CHOI'S INSPIRATIONAL JOURNEY FROM SEOUL TO NEW YORK - A TALE OF RESILIENCE, INNOVATION, AND ARTISTRY

In honor of AAPI Month, I'm excited to share my New York story! My hope is to inspire and uplift those facing challenges or uncertainties, particul...

Nail Art

Mother's Day Nail Designs: Riding the Wave of the Hottest Jelly Nail Trend

The jelly nail craze has swept through the season like a storm, leaving its dazzling mark even on the prestigious Met Gala. When Jin Soon Choi, kno...

Nail Art

FALL NAIL ART TRENDS - HOW TO CREATE DIY NAIL DESIGNS FOR FALL

Nail polish colors this fall are less predictable, favoring smoky, moody, earthy colors that still represent the picturesque colors of fall but wit...

FALL/WINTER 2024 #NYFW HIGHLIGHTS: NAIL TRENDS AND FASHION STATEMENTS

The contrast between luxury fashion and nail aesthetics couldn't be more pronounced this season, ranging from the bold lure of dark and edgy design...

Four celebrities posing at met gala 2024

In the Press

Breaking Down the Nail Trends of Met Gala 2024: Glass-like Jelly Nails Reign Supreme

The Met Gala 2024, a pinnacle event in the world of fashion, unfolded on Monday, May 6th, within the iconic walls of The Metropolitan Museum of Art...

In the Press

JINsoon Summer 2024 Glazed Glass Collection: Pastel Dreams

JINsoon is thrilled to announce part two of theGlazed Glass Series with our Summer 2024 Collection: Pastel Dreams! Inspired by the delicate beauty ...

A pink nail polish repair container placed on the right side with soft light and shadows.

In the Press

REFINE YOUR NAILS WITH HYPERREPAIR NAIL TREATMENT: TRANSFORM DAMAGED NAILS INTO RESILIENT BEAUTIES

JINsoon HyperRepair is meticulously crafted to replenish, hydrate, and revitalize nails both pre and post-polish application. Countless people have...

British Vogue Cover March 2024 features 40 cover stars

Editorial Work

Legends Only: 40 Iconic Women Grace the March 2024 Cover of British Vogue and Marking Edward Enninful’s Final Issue as Editor-In-Chief

Hats off to Edward Enninful! Having collaborated with him for quite some time, I can attest to his genuine kindness and grounded nature. The transf...

Hands with JINsoon Effortless Nail Buffer & Shiner

In the Press

BUFF & SHINE MANICURE: A HEALTHY ALTERNATIVE FOR NAIL GROOMING THAT'S TAKING THE RUNWAY BY STORM

Don't underestimate the buff & shine mani! While we all love a pop of color on our nails, sometimes it's good to give them a breather from cons...

TWO MODELS POSING THEIR MANICURE WITH INTERTWINED HANDS

color story

Hello Spring - JINsoon Glazed Glass Spring Collection Blossoming on the SS2024 NYFW Runways

The JINsoon Glazed Glass Spring Collection made its debut on the NYFW runways, gracing shows by Brandon Maxwell, Michael Kors, and Helmut Lang. I w...

Asian model with dark make up, she covers her nose with her hand showing natural nails

BEHIND THE SCENES

Recap Helmut Lang FW2024 / Stylish Sanctuary: The Art of Safety in Peter Do’s Helmut Lang Creation

PROTECTION VS. PROJECTION The Helmut Lang Fall/Winter collection epitomized the theme of “Protection vs. Projection.” The aesthetic was meticulousl...

In the Press

UNVEILING OUR SPRING 2024 COLLECTION: INSPIRING ORIGINS, COLORFUL CREATIONS, AND A COLLECTION LAUNCH

Crafting the Glazed Glass Collection: A Fusion of Inspiration In the inception of the Glazed Glass Collection, inspiration sparked from a myriad of...

Hand with white nails holding a hand with a gradient nail design.

color story

Jason Wu FW2024 Nail Look: Nocturnal and Moody

We at Team JINsoon are thrilled to present our second collaboration with Jason Wu, and I must say, I had a jaw-dropping moment when I saw his visio...