JIN's Blog

UNVEILING OUR SPRING 2024 COLLECTION: INSPIRING ORIGINS, COLORFUL CREATIONS, AND A COLLECTION LAUNCH

UNVEILING OUR SPRING 2024 COLLECTION: INSPIRING ORIGINS, COLORFUL CREATIONS, AND A COLLECTION LAUNCH

Crafting the Glazed Glass Collection: A Fusion of Inspiration In the inception of the Glazed Glass Collection, inspiration sparked from a myriad of...

Hand with white nails holding a hand with a gradient nail design.

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Jason Wu FW2024 Nail Look: Nocturnal and Moody

We at Team JINsoon are thrilled to present our second collaboration with Jason Wu, and I must say, I had a jaw-dropping moment when I saw his visio...

BEHIND THE SCENES

Fall/Winter 2024 #NYFW Highlights: Nail Trends and Fashion Statement

The contrast between luxury fashion and nail aesthetics couldn't be more pronounced this season, ranging from the bold lure of dark and edgy design...

BEHIND THE SCENES

NYFW SS 2024: Minimalistic Nail Designs, Red Nails, and Sheer Nails

What an exhilarating experience SS2024 NYFW turned out to be! It was a captivating showcase of minimalist nail designs, red nails, and sheer nails,...

Jin's Tips

UNCONVENTIONAL HAND AND NAIL CARE TIPS FOR WINTER: INSIDER SECRETS FROM JIN SOON

Keeping your hands and nails feeling their best isn't just a luxury, it's an essential part of maintaining healthy skin and strong nails. As a prof...

Holiday nail design in front of a red wall

Nail Art

Holiday Nails and Nail Designs 2023

'Tis the season for holiday nails and nail designs! Whether you're into solid classic reds, metallic silver and gold, or rocking some fun festive g...

Metallic colored Nail polish on hand with JINsoon makeup bag

Holiday Nail Designs

The holidays are upon us and we want to maximize our fun with minimal nail art - everything from cute, simple designs to modern, festive, glam look...

In the Press

10 TIPS WITH JIN SOON CHOI WITH NYLON

by SAM NEIBART from NYLON Fashion’s favorite editorial manicurist talks easy nail art, the importance of cuticle oil, and 2024’s next big nail tre...

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THANKSGIVING NAILS AND NAIL DESIGNS: EMBRACE THE SEASON WITH CHIC MANICURES

As we gear up for Thanksgiving, why not bring a dash of festive flair to your nails? Whether you're a seasoned nail art enthusiast or prefer a more...

model posing with dark dress and silver jewerly

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Swarovski Holidays and Nail Designs

Holidays just aren't the same without a touch of Swarovski magic. I mean, let's be real – can we even discuss festivities without mentioning the ic...

In the Press

JINsoon Glow Collection 2023 and Nail Designs

Radiant shimmer nail toppings for a glittery glow The JINsoon Glow Collection;features;a stunning assortment of shimmer and glitter nail toppings t...

blonde model with red lipstick posing her red nails

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Erin Parsons - Beauty Guru

Meet the beauty guru Erin Parsons, Maybelline’s global makeup artist My friendship with Erin began when we worked with Pat McGrath on photo shoots...

Asian model poses expressively with gestures and hand postures

BEHIND THE SCENES

Peter Do Debuted Helmut Lang SS2024 "Born to Go" Collection; get the nail designs/looks

Peter has always possessed a remarkable vision and an unwavering sense of purpose. He shared his ideas and vision for the nail designs for his show...